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Connecting Google Tag Manager for appointment analytics
Connecting Google Tag Manager for appointment analytics
Updated over 2 weeks ago

By connecting a Google Tag Manager container I.D., you will be able to track and analyze client interactions and appointment behavior. This article includes the steps to follow toward connecting your Google Tag Manager to your Carepatron workspace, as well as some steps on how to effectively create tags within Google Tag Manager to ensure proper results.



Adding GTM to your Workspace

  1. Go to Settings > Scheduling > Online Booking

  2. Scroll down to Analytics integration and click Edit

  3. Add your Google Tag Manager container ID where prompted, and click Save when done


Creating Tags in GTM

  1. Go to Google Tag Manager and select New Tag

  2. Name your tag and click Tag Configuration

  3. Assign a name to the variable as needed, and input your Measurement ID in the "Tag ID" field. You can easily copy the Measurement ID from Google Analytics. Leave the remaining parameters at their default settings.

  4. Click Save when done


Tracking Referral Sources

To track referral sources, cross-domain tracking must be properly set up.

Here are some suggestions to assist: In the ‘Configuration settings’ section, consider adding additional parameters to support cross-domain tracking:

  • "cookie_flags" set to "samesite=none;secure"

    In 2020, Chrome updated how cookies are shared across sites as part of ongoing security and privacy enhancements. More context can be found here: https://developers.google.com/search/blog/2020/01/get-ready-for-new-samesitenone-secure

  • "allowLinker" set to "true"

    This allows domains to pass the Client ID, where the tracking data is stored.

  • "send_page_view" set to "true"

    This is a default setting added by Google to send page views. Leave set to "True".

Blacklisted Tags

The following tags are blacklisted:

id

tag

deets

html

Custom HTML

could execute scripts that can extract and send user data

adm

Adometry

could inadvertently send PII or PHI to advertising platforms

ga

Google Analytics Tag (legacy)

lacks built-in privacy feats like IP anon by default & prone to misconfiguration

gcs

Google Consumer Surveys Website Satisfaction


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